In all fields of its activities USAE is identified through the following key values:

• Professionalism and uniqueness of education
• Partnership and responsibility in action
• Openess and creativity towards surroundings

1. Professionalism and uniqueness

• creative and active students in surroundings
• highly qualified teaching staff and graduates
• attractive educational offer and innovative teaching
• modernity of didactic and computer infrastructure

2. Partnership and responsibility

• cooperation with domestic and foreign partners
• interpersonal relations in the academy based on friendliness and partnership
• co-responsibility of all employees of the academy for its future
• co-responsibility for the students intellectual and cultural development and their ethical attitudes

3. Openess and creativity

• openess of the academy for new ideas and people with ideas
• entering into contacts and getting to know new, reputable people
• creative presence of the academy in the city and region
• creativity by anticipating changes in surroundings