In all fields of its activities USAE is identified through the following key values:
- Professionalism and uniqueness of education
- Partnership and responsibility in action
- Openess and creativity towards surroundings
1. Professionalism and uniqueness
- creative and active students in surroundings
- highly qualified teaching staff and graduates
- attractive educational offer and innovative teaching
- modernity of didactic and computer infrastructure
2. Partnership and responsibility
- cooperation with domestic and foreign partners
- interpersonal relations in the academy based on friendliness and partnership
- co-responsibility of all employees of the academy for its future
- co-responsibility for the students intellectual and cultural development and their ethical attitudes
3. Openess and creativity
- openess of the academy for new ideas and people with ideas
- entering into contacts and getting to know new, reputable people
- creative presence of the academy in the city and region
- creativity by anticipating changes in surroundings